(Bloomberg) — Many Americans will celebrate Halloween this year sitting at home, costumeless, chowing down on candy. They might stand up every now and then to throw miniature chocolate bars at the neighbors.
Welcome to Halloween, Covid-19 edition.
In a year that’s already seen traditional celebrations like graduations and birthday parties upended, an array of unusual recommendations will distribute the pain of a socially distanced holiday unevenly across the Halloween supply chain. Costume-sellers appear to be facing one of their scariest fall seasons in a long time, even as confectioners could see sales hold steady from past years, with some candy brands even expecting an uptick.
“All the retailers that are in the business of selling Halloween candy had to take a position on this for the first time in probably recent history,” said Kerry Liu, executive vice president of strategic innovation at Kinaxis Inc., a supply-chain planning