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“I remember waking up one morning in 2019 in horror, as I opened Instagram to an error message: You were logged out. One of my biggest pages at that time was disabled for an unknown reason,” recalls Elijiah Pitman, an Australian Social Media Expert and CEO of Clout Media.
Pitman had grown a social media business to over 100k followers on Instagram, but on that tragic day, it was gone. Just like that, all his hard work vanished—with no explanations, no concessions, and no appeal.
Social media is clearly the most important marketing tool of the last decade, but as many are beginning to find out, it is a double-edged sword and can cut you when you least expect it.
What happened to Pitman is not as strange or far removed as you might expect.