Cameron Hughes, co-founder of American négociant wine business Cameron Hughes wines, sold his business to Vintage Wine Estates in 2017. Since that time, he has started two new direct to consumer ventures, Holy Grail Steak Company and de Négoce Wine. At a time that many other companies are unsure whether they will be able to keep their doors open, Hughes says, “Both businesses are exploding.” 

     Hughes has modeled de Négoce (day-NA-go-SHAY)on the Bordelaise en primeur system. The name is a nod to those who buy and then re-sell wine, known in the wine trade as négociants. The system of futures is one in which consumers are able to buy wine after it has been tasted from barrel but before it has been bottled and released, offering the opportunity to buy wine at lower

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