How many ways can we sell a biscuit?

Callie’s Hot Little Biscuit founder Carrie Morey posed the question to her employees on a Zoom call early on in the pandemic. At the time, it wasn’t clear if tourists would be coming back in a few weeks, a few months or at all. 

Morey’s Charleston-based group of four bakeries across the Southeast serve little biscuits in little shops to typically not-so-little lines of hungry tourists, all eager to snap photos of picture-perfect biscuits. 

But when tourism largely disappeared during the coronavirus pandemic, so did those lines and, with it, a large portion of her business’s revenue. Now, Morey said, it’s clear they “missed the tourist boat” this year, and focus has shifted to survival during the months ahead.



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