Alabama fans of the QVC home shopping network should expect to see a familiar face Wednesday. April McClung, the owner of Emily’s Heirloom Pound Cakes, will make an appearance in four segments throughout the day.
The segments are part of the Quarate Retail Group’s Small Business Spotlight–a collaboration with the NRF Foundation, the nonprofit and philanthropic arm of the National Retail Federation, to spotlight Black-owned small businesses as they navigate operating during the difficult retail period of the COVID-19 pandemic.
The current phase of the program, which kicked off Aug. 12 and ends in mid-October, will highlight 20 Black-owned businesses with television spots on QVC and HSN, as well as features on Quarate Retail Group websites and social media accounts.
McClung will appear in four television segments Wednesday, Aug. 19– 11 a.m. and 8 p.m. on QVC and 12:55 p.m. and 9:55 p.m. on HSN.
The past few months have