LONG VALLEY, NJ — Lisa Rutigliano is not afraid to take risks. But the Bergen County native may not have taken the leap to open her healthy bakery without the rather unanticipated intervention of the coronavirus.

“I had to make an extremely hard decision if I was going to go back to the restaurant or try to create something of my own,” Rutigliano told Patch. “I thought about it every day during the early stages of quarantine and had many concerns as far as not having a stable income, relying on an economy during a pandemic, and leaving a restaurant I worked so hard for.”

COVID-19 shut down restaurants in March, when Gov. Phil Murphy closed restaurants to indoor dining. Rutigliano was working at James on Main in Hackettstown when the news came.

“My last day at James on Main was March 15, the day all restaurants had to close

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NEW YORK, Sept. 8, 2020 /PRNewswire/ — Cake & Arrow, an experience design and innovation company that works with organizations in the insurance industry, today published a new report based on interviews with small business owners about how they have been impacted by the pandemic.

Financially fragile before the pandemic, small businesses have been amongst the hardest hit by the fallout from COVID-19, and some may never recover. Since March more than 40% of small businesses nationwide have been forced to close temporarily and many may never reopen. How are the owners of these businesses responding to and coping with the pandemic? how has the pandemic reoriented their personal relationship to their business? and what can outside industries and institutions do to better support small business owners as they adapt to the new normal? Our latest report, entitled COVID-19 & Small Business

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