• Netflix’s newest feature is meant to help indecisive users pick a movie.
  • The new shuffle button will appear in three places when using the app, so users won’t miss it.
  • Netflix is persistently trying new ways to get users to watch new titles. 
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Netflix is trying out a new feature meant to help the indecisive viewer: a shuffle button.

The button will appear in three places, once under each profile on the home screen, again on the menu while a user is browsing within their respective profile, and finally on the TV menu screen. The feature has been rolling out worldwide since July.

When users hit the shuffle button, they’ll be shown movies or TV shows similar to something you’ve already watched, a movie or TV show you’re already watching, or something saved to Netflix’s My List.

“The purpose of the test is

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