Bustle Digital Group and a team of investors led by supermodel Karlie Kloss have a unique plan for a print magazine.
BDG plans to acquire W Magazine and create a new joint venture, W Media, that will work with the title’s current team and new investors to prioritize expanding the print publication’s digital presence, BDG CRO and president Jason Wagenheim told Adweek. Financial details were not disclosed.
BDG will essentially unite with the title after Conde Nast sold the brand in June 2019 to Marc Lotenberg’s Future Media. Wagenheim was associate publisher of other titles at Conde Nast in the 2000s.
Current editor in chief of the brand, Sara Moonves (daughter of former CBS CEO Les Moonves), will continue to lead the fashion and lifestyle title, with the same editorial staff from W Magazine, who will be rehired after being furloughed in March. Moonves will hold the role of editor