Whether you’re doing it by chance, happenstance, or choice, now seems like an interesting and attractive time to start a new business. Many of the best tech businesses around today were started in tough and lean times, rather than in the rosy and flush days of the recent past. And, unless you’re thinking about competing with the five tech companies collectively known as FAANG (or Microsoft), the barriers to entry into thousands of different markets for products and services have never been lower. 

As for the prospects for success, that’s a different question. The answer there is very much dependent on what talents and skills you have (or can hire) and what you’re willing to commit in blood, sweat, and tears to the effort. But, make no mistake–it’s never been cheaper or easier to try. Infrastructure is inexpensive and readily available. The cloud (AWS and Azure in particular) has made

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