When the British film studio company Pinewood opened a production facility outside Atlanta in 2014, it framed the venture as a one-stop-shop alternative to the mature but spatially fragmented system in Hollywood. With a high-tech media center, soundstages, offices, prop houses, and set builders all colocated, Pinewood Atlanta was a turnkey space for filming. An early relationship with Marvel Studios led to a steady stream of big-budget superhero movies such as Ant Man and Captain America: Civil War, and Pinewood Atlanta quickly became a contender in the film business.
But some of its local investors wanted it to be more than just a production facility. They wanted the entire business to have a place at the studios, with development of new shows happening where they’d eventually be filmed, and local workers able to easily commute to jobs on the site, about 20 miles south of Atlanta. So they decided