As consumers increasingly seek convenience while they stay and work from home due to the pandemic, high demand for dishwashers and front-loading washing machines helped BSH Home Appliances register over 40 per cent growth in sales in August.

Consumer durables players begin gearing up for the festival season from August kick-starting their special offers with Onam and demand trends in the month help them gauge consumer sentiment for the overall festival season.

Talking about recent demand trends, Neeraj Bahl, MD & CEO, BSH Home Appliances, said, “Despite the pandemic, we had the biggest August, in 10 years, beating even the last year Diwali sales. We registered 40 per cent plus growth in terms of value. We are positioned in the premium segment and this segment has been relatively insulated from the economic impact of the pandemic.”

“We were also helped by our clear strategy for our range of dishwashers, a

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