• Ulta Beauty beat Wall Street expectations in the second quarter of 2020, despite sales slumps across the cosmetic industry as a result of the pandemic. 
  • According to Ulta CEO Mary Dillon, the company saw particular growth in its lash, brow, and eye categories, as consumers got creative with makeup above their masks. Ulta also saw a boom in salon services at reopened stores in the second half of the quarter. 
  • “Longer-term, we’re confident beauty will recover and thrive given the strong emotional connection consumers have with the category,” Dillon said on the call with investors. 
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As cosmetic giants like Estee Lauder and Coty falter during the pandemic, Ulta Beauty has managed to beat Wall Street expectations — in part thanks to a boom in lash, brow, and eye makeup products.

Though sales dropped 26% in the second quarter as a result of temporary

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