This year has been rough for brick and mortar retailers. Data from Yelp shows that 60 percent of temporary business closures related to COVID-19 have now become permanent. Many big-name brands have filed for bankruptcy as they’ve seen retail sales dry up.

a man talking on a cell phone

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On the opposite end of the spectrum, ecommerce is thriving like never before. Statista reports that ecommerce site traffic in May and June of 2020 actually eclipsed the traffic levels of the 2019 holiday shopping season.


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As brick and mortar stores continue to struggle with government restrictions and the public’s desire to avoid outings that could lead to COVID-19 exposure, the need to take businesses online has never been more urgent.

Even if you’re late to the online game, however, you can still make a successful transition.

1. Choose the right hosting platform

First things first: you have to claim a

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a person standing in a room: Male business owner behind the counter in a clothing store

© Getty Images
Male business owner behind the counter in a clothing store

No one can overstate the impact that COVID-19 has had on retail businesses. With statewide lockdowns imposed in a bid to curb the spread of the virus, brick-and-mortar retailers have been some of the worst-hit businesses. All many could do was watch as customers flocked to businesses with an online storefront and home delivery services.

It’s often said that online retail stores have been the “winners” of the pandemic, but what does that mean for the future of brick-and-mortar retailers? And, as the pandemic continues, how do brick-and-mortar stores continue to survive and thrive given such uncertainty?

In this guide, we’ll go through what it means to be a brick-and-mortar store, their benefits in the modern age, and what the future holds for physical stores as the uncertainties that come with the COVID-19 pandemic persist.

Overview: What

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While much of the population is staying home in recent months, businesses are adapting in new ways to connect with and serve their customers.

If you own a brick-and-mortar business, you may have begun shifting online to continue to sell your products and services. While the change to virtual team meetings and eCommerce can be a big change, there are a number of steps you can take to ease the transition. Here’s how to get started bringing your brick-and-mortar business online.

Go omnichannel

Set up selling online

If you aren’t already online, you don’t need technical skills to get started — and it’s a solid move for your business. Here are a few options.

Here are some tips for how to set up your online store.

Strategize fulfillment and beyond

Before the online orders come in, you need systems in place to sort and count products, manage packaging and ship

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2020 has been a tough year for local stores.

And for two obvious reasons: quarantine and social distancing.

The retail world is now forced to transition brick-and-mortar businesses to online stores.

But that’s not easy.

Changing your brand face, the way you sell, and the way you reach out to customers all at once is as complicated as it sounds.

However, it is possible.

And here, you’ll learn how you can handle digital transformation without scratching your head wondering, what to do exactly.

The entire process, divided into 3 phases.

So let’s get right into it.

Phase 1. Setting up Your Online Business Fundamentals

The first step is to have a solid business structure. It doesn’t matter how strong your local business is, it is always good to revisit these fundamentals and understand what has changed.


Let’s take a look at the following.

Define your business goals

You’ll likely

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