- Marketing analytics company BrandTotal just raised $12 million in a Series B funding round, bringing its total funding to $20 million.
- The company’s investor deck pitches it as different from other martech businesses by focusing on “dark” social media ads that are only visible to targeted consumers.
- BrandTotal’s clients include L’Oréal and DTC furniture company Resident.
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BrandTotal is a marketing analytics company that pitches advertisers on the premise that most digital and social media ads are now “dark,” or visible only to the people they’re targeting.
Co-founder Alon Leibovich said the company uses its AI-powered software to track those ads and help advertisers understand their competitors’ strategies. This pitch has helped BrandTotal win business from big brands like L’Oréal and raise $12 million in a Series B funding round, bringing its total funding to $20 million.
BrandTotal’s most recent deck it presented to