• Jade Darmawangsa has 381,000 YouTube subscribers and has expanded her channel into a full-time business by working with brands on sponsorships and collaborations.
  • Darmawangsa uses a media kit as a tool to showcase her value to a brand or company.
  • She shared the exact 4-page document she uses to land deals and the rates she charges. 
  • Subscribe to Business Insider’s influencer newsletter.

YouTube creator Jade Darmawangsa (381,000 subscribers) expanded her channel into a full-time business by working with brands on sponsorships. 

Her social-media business mainly generates income through brand deals and the Google-placed ads that play in her YouTube videos, she told Business Insider.

On average, she charges between $2,000 and $5,000 for a YouTube brand sponsorship, and between $500 and $2,000 for a sponsored Instagram post, she said. On YouTube, her monthly earnings vary, and the most she’s made from a single video is around $5,000, according to a

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When starting a new venture and knowing you will have to invest heavily into a brand or company financially, emotionally and, perhaps most importantly, with all of your time, quite simply, it has to be right. For example, it took two years after exiting The Entertainer to focus on what I wanted to embark on next. Many entrepreneurs expect a lightbulb moment, and for some, this may be the case. However, it is important to note that this isn’t always the path and certainly not the only one. If you approach your startup not as a sprint, but as a marathon, you can put in place the ideas and mindsets that will help you succeed in the long run. By ignoring the rush to market and taking a longer consideration to your prospective venture, it can very often benefit you and your brand.



a girl in a pink blanket


© Caha Capo


When I was considering

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  • Salima Visram founded sustainable fashion brand Samara in 2017 after she couldn’t find a bag that was “cruelty free, simple, and elegant.”
  • The brand sells bags, clothing and accessories made from ethically-sourced sustainable materials like apple leather, bamboo and castor oil.
  • A chunk of the company’s profits go to supporting Visram’s other venture, Soular, which provides children in Kenya, Uganda and Tanzania with backpacks that have solar-powered lights so they do homework without expensive kerosene.
  • Visram said Samara is profitable and has been “since day one,” generating $2 million a year in revenue.
  • Doing small production runs, maintaining a staff of four who perform many roles, and handling projects like photoshoots in-house have all helped keep costs down, Visram said.
  • Visit Business Insider’s homepage for more stories.

Bags made out of apple leather. Sunglasses made out of castor oil. A backpack made out of recycled plastic from the ocean. Building

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October is National Women’s Small Business Month, an initiative focused on promoting female-led business operations.

In 2020, this month-long spotlight on female business owners is especially important, as recent reports show the impact of the pandemic has been dramatic on women in the workforce: Many aged 25 to 54 have stepped out of the professional environment to care for children and family. 

Despite this year’s challenges, the 2019 State of Women-Owned Businesses Report indicated upward growth in the world of female-helmed businesses. 

Findings from the research indicate there are nearly 13 million women-owned businesses in the US that employ 9.4 million people and generate $1.9 trillion in sales. 

Additionally, women-owned businesses grew 21% between 2014 to 2019, while businesses owned by women of color doubled that growth rate: As of 2019, women of color accounted for 50% of all women who owned businesses.

Within the retail and direct-to-consumer sector,

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JERICHO, N.Y., Oct. 5, 2020 /PRNewswire/ — Esquire Financial Holdings, Inc. (NASDAQ: ESQ) (the “Company”), the holding company for Esquire Bank, National Association (“Esquire Bank”), today announced the launch of a new suite of best-in-class digital technologies anchored by a newly designed website (www.esquirebank.com), a powerful customer service CRM platform, and a new brand image (“Esquire Brand”). 

The revamped website transforms our online customer functionality and provides enhanced banking content including online account opening, full account management, and loan application capabilities.  The new website is live and is located at www.esquirebank.com.  The Company also launched a new, customer centric CRM system built on the Salesforce platform. The proprietary platform will facilitate a more robust customer service experience including seamless communications and enhanced multi-media capabilities.  These upgrades to our service model are also reflected in the launch of a new brand image that demonstrates Esquire’s innovation and focus on the

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Then there is the American fashion brand Bill Blass, which was purchased in 2008 by the entrepreneurial brothers Cin and Peter Kim, who made their money producing dress shirts and neckwear for the mass market. The Kims hired designer Chris Benz, formerly of J. Crew, to reposition the brand for Gen Xers, and, like the Dayans, focused on direct-to-consumer e-commerce. The new Bill Blass hit the market in 2015 to much fanfare, but it failed to lift off. Mr. Benz left the company, and today Bill Blass only sells shoes. There is currently nothing available on its website.

Rykiel has already been through this once. In February 2012, when the Rykiel family sold the company to the billionaire brothers Victor and William Fung of the Hong Kong manufacturing firm Li & Fung, there was lots of talk of potential, with grand plans to “ensure the longevity of the brand,” as

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The reverberating chants of “Dhoni” from tens of thousands of fans filled the MA Chidambaram stadium in Chennai in 2018 as Mahendra Singh Dhoni walked onto the ground. It was just a another practice day, and the tumultuous cheers was the affectionate greeting extended by fans to their captain. But what is it about Brand Dhoni that has made him iconic? Why do only some brands go on to become iconic while others do not?

Iconic brands are symbol-intensive, distinctive and, at the same time, relatable. They start off as a cult brand, associated with a specific target segment and product category, but go on to cast their influence over wider segments and product categories to forge a deep bond with culture. Doughlas Holt, author of How Brands Become Icons, says that brands become iconic when they represent myths.

As humans, we love myths. With uncomplicated stories, riveting characters, and

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The 2019 pandemic has led to massive changes across industries writ large and no stranger to these changes has been the brand consulting industry. Prior to the coronavirus, the industry faced favorable conditions economically with boosted spending to meet consumer demand. However, following the national crisis striking, this trend reversed leading the industry’s projected growth to decrease. And with this decrease, has also come a transition within the industry to a more predominant focus on digital services than ever before.

Realizing this transition, international brand consultant Cimone Key has risen to meet the increase in demand by supporting clients seeking to leverage their web presences in the new normal. “Now more than ever, we are seeing a transition where most companies are fully embracing the technology scene. This includes: updates to websites to make them mobile-friendly, digital business cards to

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  • Online jewelry startup Fenton launched in February 2019 to offer a “build-your-own” digital engagement ring service using ethically-sourced gemstones.
  • The British firm says it has grown more than 40% month-on-month since lockdown in March and netted more revenue in its third quarter of 2020 than in the whole of 2019. 
  • In February 2020, Fenton raised a £1.9 million ($2.4 million) seed round from high-profile investors including Alex Chesterman, the founder property website Zoopla and used car marketplace Cazoo.
  • Visit Business Insider’s homepage for more stories.

Online jewelry startup Fenton launched in February 2019 to shake up the traditional market for engagement rings. 

Conventionally, engagement ring shoppers stick to bricks-and-mortar jewelers — but Fenton brings a digital-first approach that it says undercuts traditional retailers by around three times.

With shoppers either unwilling or unable to head to physical stores and try on rings, they are seeking out digital options.

Fenton also

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Ian and Brittany Bentley had no idea their initial trip to Ethiopia would lead them to launch a global luxury brand (Parker Clay), build a leather goods factory from scratch and ultimately provide employment opportunities for hundreds of impoverished women.

As a certified B Corp, Ian and Brittany aren’t just creating jobs in Ethiopia, they are paying their employees living wages that average 87% higher than comparable positions, while offering their workers life skills that will help them succeed beyond their Parker Clay tenure. Nearly half of Parker Clay’s employees had not previously held a salaried job. Reliable employment has provided many of the folks on Parker Clay’s team a level of financial autonomy they have never previously experienced.

John Greathouse: Ian – great to connect with you. What was the genesis of Parker Clay? What caused

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