NEW YORK — The final three months of the year, usually a boom time for many small businesses thanks to holiday shopping and celebrations, looks precarious as the coronavirus maintains its grip on the economy.

Owners contending with government restrictions or crumbling demand are trying to hold on, with some creating new products and services or desperately searching for new customers. Others, however, have found they’re already well equipped to meet the lifestyle changes brought about by the pandemic.

The big corporate and non-profit parties and events that Sophia D’Angelo ran before the virus outbreak have just about vanished. Large in-person gatherings that companies typically use to launch or promote their brands aren’t possible because of social distancing requirements.

“The fourth quarter was always the bulk of my business,” says D’Angelo, who owns Boston Experiential Group, based

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What lies beyond the pandemic? MassForward is MassLive’s series examining the journey of Massachusetts’ businesses through and beyond the coronavirus pandemic.



a bridge over a body of water: View of Springfield from West Springfield.


© Douglas Hook | dhook@masslive.com/masslive.com/TNS
View of Springfield from West Springfield.

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Due to the coronavirus pandemic, expenses for many businesses across Massachusetts are going up, but incomes have declined for most industries, some by fifty percent or more in many cases. In Western Massachusetts, tourism, restaurants and entertainment venues have seen the largest declines with many businesses looking at furloughs, layoffs and in some cases closures.

Steve Clark, director of Government Affairs at the Massachusetts Restaurant Association told MassLive on Tuesday that roughly three to four restaurants are closing daily across the Bay State as a result of the pandemic.

“There’s a whole number of additional costs that have been added to the industry,” said Clark. “Whether it’s [personal protective equipment] or retrofitting your restaurant or

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