British bookmaker William Hill PLC said it has received takeover proposals from Caesars Entertainment Inc. and Apollo Management International LLP, the latest sign of global interest in the growing U.S. sports-gambling market.

Sports betting in the U.S. was booming before the pandemic, and the monthslong shutdown of casinos for social distancing this year underscored the value of online sports wagering for major gambling operators. In recent months, betting companies have spun off digital arms and made big investments into online gambling, activity that has been accelerated by the impact of the pandemic on retail revenue, according to analysts.

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William Hill, a London-listed company that has become a major player in the U.S., said Friday that talks with the two potential suitors were ongoing but cautioned there was no

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