Strolling around town and suddenly realize you want to buy a trombone?

No problem. A new Google feature gives you an overview of items you can buy near your physical location so you won’t be trombone-less for long. 

The feature, announced by Google on Wednesday, works as follows. Enter a search phrase into Google on your phone, tap Shopping, and then select the Nearby filter on the top left. You’ll get a list of items available in stores near your location, together with prices, reviews, and other information.



Google says that an increased number of searches for terms such as “curbside pickup” and “safe shopping” amid the Covid-19 pandemic is what motivated these new features.

Google also highlighted a couple of other features that could be helpful during the pandemic: Now you can see whether curbside pickup or in-store pickup are available, as well as opening and closing hours

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Google’s new small business holiday hub is full of resources marketers can use to prepare for the busiest shopping season of the year.

The mini-site contains personalized recommendations to assist businesses with reaching shoppers across Google Search, Google Shopping, and Google Maps.

Reaching customers online is especially crucial this year, as Google points to a study showing 71% of US adults plan to do more than half of their shopping digitally.

Those shoppers say they’re open to buying from new retailers, especially local small businesses.

To be exact – 66% of people in the US who plan to shop this holiday season say they will shop more at local small businesses.

Google is helping to ensure customers can find those local businesses online by putting together a hub of holiday marketing resources.

Let’s take a look at what’s available so far and how marketers can use the resources to enhance

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Google Local Pack allows local businesses to be found at the top of SERPs

Using Google for Local Business

There’s no denying that Google is getting smarter. Since its creation more than 20 years ago, the search engine supergiant has been learning and growing. For a while it was just digital marketing experts, SEO professionals, and tech junkies growing alongside Google, learning its ways. These days local businesses are changing the way they work (some enthusiastically and some only out of sheer desperation) to grow alongside the ever-changing digital landscape and to work in the ways Google wants them too. An example of this is the new(ish) and rapidly evolving Google My Business (GMB) profile.

The Google Local Pack thrives on all the tricks businesses and media managers have speed-learned about GMB so their organizations show up first in search results even more pertinent.

Google Local Pack

The Google Pack

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Still unsure about whether to invest more of your marketing efforts in SEO during the Covid-19 pandemic?

© Colin Anderson Productions | Getty Images

Want to know why some brands have been increasing, instead of cutting, their SEO budgets amid all this uncertainty?


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Let’s take a look at how the unique strengths of search engine marketing (SEM) have helped a few discerning businesses stay afloat while others have faced extinction. As you’ll see, SEM isn’t going anywhere — in fact, it’ll be particularly essential to businesses well after the pandemic ends.

The impact of Covid-19 on marketing spend

First, let’s take a look at what exactly happened to the world of marketing as the Covid-19 pandemic shut down entire countries worldwide.

Related: Want to Rank Higher on Google? Learn SEO Strategies From an Expert.

The panic surrounding the novel coronavirus early this year caused many businesses around the

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Happy Tuesday everyone!

We’ve got some more news and updates to share with you to help you grow your marketing knowledge!

First off, we’re going to take you through some useful updates that will help you grow your business on the internet. We’re also going to see that Google is adding new listing details to streamline in-store purchases. We’ll then look at how Google is boosting visibility of ‘nearby’ product inventory with their new shopping features that will improve many local business sales. After that, we’ll look at Google custom audience, which is a combination of both custom affinity and custom intent audience.

We’ll also look at an article on how to leverage seasonal shopping trends and insights for retail success. Finally, we’ll see 6 steps to drive growth in healthcare marketing.

Let’s dive right in!

Google Shopping Ads - Search Engine Land

Many retail outlets were adversely affected by the physical distancing requirements implemented to slow

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In the fast-paced world, we live in customers and clients want to access information in a quick, easy, and often visual way. For example, did you know that visuals are processed by the human brain 60,000x faster than text? A virtual tour does that, by letting your customers and clients step inside your business at the click of a button.

Searches on Google Trends for ‘virtual tours’ increased 15-fold throughout the recent Covid19 lockdown. Whilst searches have fallen as lockdown restrictions have been relaxed the post-lockdown demand for virtual tours on Google is around 8x the pre-lockdown demand (Source: Google Trends), demonstrating the incredible opportunity a virtual tour can present for your business.

Insight Virtual Tours are based in Hessle and we have worked with many local businesses to develop bespoke virtual tours. We often get asked ‘are virtual tours worth it?’ and so we have decided to show

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Google is rolling out a new feature for small businesses: the Google Guarantee badge certification.

For a monthly fee of $50, this certification will position your business as an upgraded profile within the Google My Business (GMB) dashboard. After passing a qualification and screening process, a “Google Guarantee” badge will appear on your GMB profile and potentially on listings that appear in the Local Pack.

But is Google Guarantee worth the $50 price tag? Here’s a rundown of the program’s pros and cons.

About the author

Madelyn Wing is Director of Product and Customer Marketing at CallRail

How it works

Most marketers are already familiar with Google’s Local Services Ads (LSA), which generate leads for local businesses through paid search. The Google Guarantee badge is a similar program for organic.

If a business subscribes to the program, any services booked through Google Local Services will be insured up to a

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If your business isn’t online, you are missing out on potential customers. To build a successful online presence, you must use Digital Marketing for your business.

Digital Marketing for local businesses helps in finding and connecting with your target customers and retaining them. With the rising trend of mobile searches and the influence of social media, the online presence of a business is a necessity. The pandemic and the followed lockdown ascertains this even more. Local businesses are actively using digital marketing to connect with their customers and offer services online. This is the best time for you to start using digital marketing for your business if you haven’t already.

Here are some simple things that you can do to create an online presence for your brand.

  1. Create a Google Listing for your business.
  2. Create a business website.
  3. Create a social media page.
  4. Use social media ads that target your
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Source: StackCommerce

Newly minted small businesses have their work cut out for them these days. Aside from tackling the usual growing pains of setting up a company, they also have to compete with thousands of other businesses vying for the public’s attention. It’s harder online, where the number of competitors can seem endless.

This is where the MyBusiness service comes into play. Powered by ZapApps, it’s a platform that lets you advertise your business in accordance with Google. It simplifies the Google My Business service in an easy-to-navigate and user-friendly interface, so you can promote your venture in various locations only using a single app.

With this platform, you can maintain multiple business profiles, enforce automatic review replies, and create and schedule various types of posts for your pages. You can also use it to stay on top of insights and track your business popularity and potential customers.

Having MyBusiness

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With the holiday season quickly approaching and social distancing restrictions still in place, an online channel will help boost sales. Fortunately for you, creating an online store is easier than ever and as accessible as $35 a month. E-commerce building platforms are so easy to use that you don’t need any web design or technical experience to use them! We’ll show you the basic steps to get you from in-store to online success.  


  1. Select an All-In-One Building Platform


    , Weebly, GoDaddy, Wix, and Shopify are among the all-in-one ecommerce platforms. These platforms include website design, domain registration, and hosting, as well as e-commerce functionalities like product listing and payment processing. Platforms like Magento and WordPress require more technical knowledge and time but allow more customization and integration with other business applications. Select the best platform using this comparison chart by Ecommerce CEO.

  2. Register Your Domain

    Typically, your domain

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