Google is rolling out a new feature for small businesses: the Google Guarantee badge certification.
For a monthly fee of $50, this certification will position your business as an upgraded profile within the Google My Business (GMB) dashboard. After passing a qualification and screening process, a “Google Guarantee” badge will appear on your GMB profile and potentially on listings that appear in the Local Pack.
But is Google Guarantee worth the $50 price tag? Here’s a rundown of the program’s pros and cons.
About the author
Madelyn Wing is Director of Product and Customer Marketing at CallRail
How it works
Most marketers are already familiar with Google’s Local Services Ads (LSA), which generate leads for local businesses through paid search. The Google Guarantee badge is a similar program for organic.
If a business subscribes to the program, any services booked through Google Local Services will be insured up to a