5 Social Media Content Ideas for the Fall Season

Coming up with new content ideas for social media can be difficult. If you’re struggling to think of fun social media campaigns, don’t worry. You can use the change of season to get your creative juices flowing.

There’s so much happening in the Fall season; the leaves are changing color, the weather is getting cooler, and there are a number of holidays and events to celebrate like Back-to-School, Halloween, Thanksgiving, and more.

So, let the Fall season inspire you to think up fresh, new content ideas that will catch the attention of your target audience online, boost engagement, and increase sales.

Here are 5 social media content ideas for the Fall season.

1. Create Fall-Themed Images

First, the easiest way to spruce up your social media marketing for the Fall season is to create some Fall-themed images. Simply switching up your images is a great way to celebrate the season with your audience. And if your company offers seasonal products, this will also get your customers excited about what’s to come.

Here’s how Starbucks’ celebrates Autumn on Instagram; they post images of their seasonal drinks with pumpkins in the background.

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Even if your business doesn’t offer seasonal products like Starbucks does, you can still give a Fall-feel to your photos. For example, a hair salon can take before and after photos of their clients infront of a Fall-themed background.

You could even use autumnal free stock photos if your company doesn’t create its own images.

2. Share Fall Trends

If you’re in an industry that needs to stay on top of the latest trends, like fashion or beauty, then use this time to share the top Fall trends with your audience.

For example, fashion retailers can post the latest Fall fashion trends on social media using images that highlight specific items in their store. Posts like this will encourage consumers to buy the items, or the entire outfit, to make sure they’re in style for the season.

Be sure to take advantage of Instagram’s Shoppable posts for this type of content. Shoppable posts let consumers purchase the items featured in your images, all without leaving the Instagram app. This convenience will help you drive even more conversions on social media.

3. Hold a Fall Sale

Everyone loves getting a good deal, so why not excite your followers and turn them into customers by holding a special Fall sale!

Holding a sale is a great way to get a lot of attention on social media and drive more conversions for your business.

There are a ton of opportunities in this season to hold a special themed-sale your customers will appreciate. For example, you can hold a Back-to-School sale, a Halloween sale, or a Thanksgiving sale. There are also smaller events or causes like Labor Day, Oktoberfest, Veteran’s Day, and more.

And there are a number of ways you can give your customers a deal too. You can offer:

  • Free shipping
  • Discount codes
  • Lower pricing on seasonal items
  • Lower pricing on everything

4. Run a Contest

Another way to get a lot of attention online is by running a contest or giveaway during the Fall season. Social media contests are super fun and very effective at boosting brand awareness, increasing engagement, growing your social media following, and more.

Check out this awesome Halloween contest from West Wilson Nightclub:

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This contest encourages people to send in a photo of their favorite Halloween costume for a chance to win an awesome prize. This particular type of contest is a great way to generate more user-generated content.

So, not only will you get a boost in engagement on social media, but you’ll have a bunch of photos to share on your social media feeds that didn’t require any time and effort for your business to create.

5. Share Helpful Tips for the Holidays

You should also provide social media content that will help your audience solve their problems this season. Think about what difficulties your target audience might have this Autumn and how your company can help them.

For example, if you have a landscaping business, you can offer your audience tips on how to clean up fallen leaves in their yard and promote your services at the same time.

Here’s a unique example from Shake Shack. They know that most families will have a traditional Thanksgiving dinner for the holiday, but a group of young adults might not be able to pull that off. So, they share a “Friendsgiving” solution: burgers!

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When your social media content is helpful and relevant to your audience and the season, they’ll be more likely to pay attention to your posts.

Over to You

There you have it! Hopefully, these 5 social media ideas for Fall will keep your feed packed with fun content for your followers. Start celebrating the season with your social media followers today and watch your engagement (and sales) rise.


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